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CASE STUDY:

KEOLIS

Their business issue:

  • The need to transform the business to meet the changing nature of the market

  • The requirement to align disparate teams behind a single mission and associated objectives, targeted to spearhead the organisation’s business transformation and improve standardisation, automation and performance excellence in its operations across the world

  • The need to communicate the new organisation and strategy with engaged customers, stakeholders and employees

What we did:

  • Engaged a multi-disciplinary, multi- experienced international team to shape and articulate a multi-strand, converged strategy

  • Facilitated a workshop to share knowledge and experience

  • Shaped an action-oriented strategy for a cohesive approach that respects the discrete and complementary priorities of the previously disparate entities

What has been the benefit?

  • A ‘blueprint’ that will help drive the business forward consistently

  • A concise e-brochure and animation that will support customer communications in respect of the reorganisation, also internal stakeholder engagement in the unit’s structure and objectives

  • Consistent tools that will further support cascade communications and engagement with employee teams

  • A foundation from which to bring the strategy to life so that tangible results are seen to be delivered as early as possible