Their business issue:

• The need to overhaul it’s confusing website

• A lack of clarity about what it wanted to pitch to whom

• A legacy ‘and another thing’ approach to messaging

What we did:

• Conducted a discovery workshop to help the team to articulate its preferred markets and key services

• Challenged their perceptions of what would best appeal to their customers

• Proposed a strategy that reflected their preferences

What has been the benefit?

• A top level ‘blueprint’ that their contracted web designers used as the start point for a new web design

• Agreement on the key messages and offerings they would promote

• Clear prioritisation of the case studies and client testimonials that were required to support their agreed strategy